Savvy Lifestyle


Savvy marketing
March 24, 2008, 9:51 pm
Filed under: savvy tools | Tags: , ,

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We’re in the process of reworking everything at Savvy and that means not just the tools & accessories, but also all of our graphics.  Our new look will be unveiled soon, but before we get to that, I wanted to share a bit of our past with you as well.  We want to encourage women to be independant & give them the confidence to take on their own projects and we felt like we could express that by playing off the typical 50’s housewife stereotype.  The look we created was very feminine and playful.  We liked it, but we weren’t sure that it would reach our broader audience and send the message we wanted to.  So, since then we’ve been developing a new, sleeker, more classic look to go along with our tools.   Coming up with the right thing is always a process…

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-Rebecca, SF

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